Think of those memorable blog designs, the ones that catch your eye when you visit those blogs or that you can remember long after you have visited it for the first time. And chances are pretty good at least part of why you remember is because I had a great, defining logo on the blog. But many bloggers don’t actually have a logo, or if they do, it is a generic and definitely unbrandable for your purposes. So if you don’t have a logo, or have a poor one, here is why you should definitely get a great brandable logo for your site.

Unique

You can use a blog logo to really set yourself a part from the crowd, especially when you are in a market area where your competitive bloggers aren’t yet using a branded logo for their blogs. It helps make your blog more memorable, especially when all the other similar blogs readers are following do not set themselves apart with logos and designs.

Brand

A great logo also becomes a part of your brand identity, not just your blog identity. You can use your logo on other sites as avatars as well as on advertising and even on business cards. This brand can become your business identity, which makes it that important to have a great logo you can use. And a brand logo is something that can be easily identified and tied across all the various business things you might use it on. That way, just simply handing your business card with your logo on it can result in that person instantly recognizing and associating that logo with your online blog. So when choosing your blog, it should be something that someone can look at and instantly recognize, so keep originality in mind when choosing it.

Long haul

Even a simple logo helps to show that you are serious about your blog and that you are in it for the long haul. What looks more reputable, even with similar content – a blog on a plain Wordpress default template or a blog with a custom design and logo? Not surprisingly, the customized one, since someone put time, effort and possible money into making that blog as professional as possible.

Image

Your logo can also help great your image, that being the image you wish to portray to others. Is your blog about movies? Then perhaps your logo might incorporate a movie ticket and popcorn into it. If you blog about gaming, then maybe video game controllers might be a part of your logo. Think about the objects that define your blog’s market, and you can use them to reinforce the blog’s subject to your first-time visitors.

Text or images

Some great logos actually aren’t a picture at all but just use a very specific font, color and effects on the blog’s name. Copyblogger.com is a perfect example of a memorable logo created simply using text and site design. The CNN logo is another one that is simply stylized lettering. So don’t discount the fact that the perfect logo for your site might not be a picture of anything, but created simply through stylized text instead.

A blog’s logo can be a very important part when it comes to portraying your blog’s image. Don’t forget to think that maybe a great logo is worth the monetary investment to get one designed for you, or worth the time to design it yourself. When you consider how logos can quickly become a very integral part of a blog’s brand identity, most blogs cannot afford to be without one.