May 26, 2008

How to make your blog content stand out

Filed under: Blogging Tips -- Jennifer Slegg @ 01:42pm

Have you ever been to a blog and thought that the content just stood out really well and it practically begged you to read it? But other blogs, reading is almost like a chore you have to suffer through so that you get the information you need? So here is how to make your blog content stand out above the rest, so that people can’t help but read your content.

Killer title
First and foremost, you need a killer title. [insert link to creating killer blog titles articles]. If you can get a great title for your blog entry, it will bring many more readers to it in the end.

Font
Yes, there seems to be a temptation by bloggers – especially those who are writing personal or non-commercial blogs – to stick a non-standard font. Well, the sad truth is, that while you think it may look fantastic, readers could be having a hard time reading it and move on to something else. So stick with a standard font such as Arial, Verdana or Times New Roman, and save the fancy fonts for something else.

Color schemes
Make sure your color scheme is easily readable by your visitors. Red font on a black background is hard to read. As is light grey on white. So make sure what you are using is easy for people to read.

Formatting
Don’t have your content columns too wide. You do not want the column where your content appears to be wider than a standard 800×600 screen. While not optimal, you can have your sidebar run of the side screen if you insist on a wider column, but try to have a width of about 500 pixels or so.

Cross platform checking
This is something many people forget to do – checking to see what their blog looks like on a variety of platforms and browsers. What looks fantastic in Firefox could fall apart in IE, leaving you with content that will not stand out regardless of what other things you do to it. So make sure it is formatting correctly in all browsers and platforms, not just the one you happen to use.

Paragraphs
Use paragraphs. While most bloggers use them, there is still a stubborn contingent out there that insists on creating blog entries that are practically one big run-on sentence with nary a break in sight. So make sure you break up your content into short and snappy paragraphs, which makes for easy online reading.

Bolding
You can bold the first few lines of an important paragraph, or even a phrase within a paragraph to give it more emphasis. Just be careful not to overuse this technique, because then people will stop using it to seek out the most important points or comments and it can actually make your entire article less-scan-friendly.

Subheadings
See those little words above each paragraph? Those are subheadings and it makes your article much more readable. Someone can quickly scan the points you have made and read them ones that interest them the most, if they aren’t reading them all. It also makes it easy for someone to find what you said when they return to your bookmarked article. Keep the subheaders short — “Subheadings” is perfect, but if you chose “How to use subheadings effectively for higher readability”, you just made it a lot more wordy and a lot less scan-friendly.

Photographs
When warranted, using photos in blogs can really draw the eye in, especially when they are well targeted to the article. You can either use open source or copyrighted images you purchase to dress up your blog entries. Do be careful to not just “borrow” other people’s images or you could find yourself on the receiving end of a cease and desist, or worse, get a hefty bill for usage of an image without permission.

Blockquotes
You know those BLOCKQUOTE tags you see? On blogs that equals an indent, which can make it easy to tell when you are quoting other’s content. Not only that, it breaks up the formatting so it doesn’t look quite so monotonous.

In a word of what seems like gazillions of blogs, you want to give your blog every advantage possible to make it stand out as much as possible. So if you can make your blog more user-friendly by making some changes to how you present the content, you can end up with many more subscribers in the long run.

6 Responses to “How to make your blog content stand out”

  1. 1
    Waggdogg

    Great post, will use this in future post. Also love Scribefire.

  2. 2
    Crazykinux

    As usual very useful information. I’m just happy to see that I follow this advice with my blogs.

    http://www.crazykinux.com/
    http://david-perry.blogspot.com/
    http://smallbluedot.blogspot.com/
    http://digitalfold.blogspot.com/

    CK

  3. 3
    Chris

    I really love your blog page. You are right about making a site appealing to the eye. When I come to a site that has small fonts, or looks bunched up, I leave. My blogs are not perfect, mind you, so I need to go back to them to make some needed changes. Haha. Thanks.

  4. 4
    How to make your blog content stand out | brutally succinct

    [...] How to make your blog content stand out – ScribeFire: Fire up your blogging [...]

  5. 5
    John Smith

    testing comments

  6. 6
    Sean F

    “Use paragraphs”.. I’m completely down with that, but, ummm…. why doesn’t ScribeFire let me do it? I have to go into HTML mode and make my own paragraph tags if I want paragraphs with ScribeFire. :/