You have the perfect topic and the perfect points to go along with it, but no matter how you write or rewrite, it just isn’t coming together to be the blockbuster blog post you know it can be. It is mediocre and lackluster at best, nothing that will get Stumbled or submitted to any social media site, nor is it worthy enough to really justify anyone leaving a comment, unless to say how poor the blog entry is! So if you are languishing over a lacklustre blog entry that just, well, sucks, what should you do with it? Do you just post it so you don’t have to deal with it? Delete it so you never have to look at it? Or save it for another time when you can look at it with a fresh perspective?

While we all have had times where we have either published something that really wasn’t up to par or deleted blog posts out of sheer frustration, the most productive answer it so just simply hit the save button and save it for another time.

I have definitely had times where I have written what I know could be a stellar blog post, but for whatever reason on that particular day it just wasn’t working for me, despite about twenty rounds of editing and rewriting. And especially since I can often write a blog post that social media sites love on the first try with minor copy editing, massive over-and-over rewriting is a sure sign that something isn’t working!

So the best thing to do is set it aside for another day… preferably a day that is many days away! This will not only help you let go of the frustration you have associated with the initial attempt to write it, but you will largely have forgotten the detailed specifics of what you wrote and can go back and look at it with such a new and clear perspective that often, the rewrite tends to just write itself.

If not, look at it and see what is missing from it . Are there not enough points? Perhaps you can expand one of the current points into something that can lead to a second point. Is it not clear enough? Maybe you are struggling because the article is just too advanced for your readership and adding some basics and explanations can turn the article from being over many reader’s heads into something they will find really useful. Or maybe you just don’t know the topic well enough yourself, something that happens if you have a blog topic that is outside your realm of expertise… then maybe you need to go back and reread the basics so you have a fuller understanding when you write on it yourself.

Still stuck? Sometimes blog posts are destined to sit in your drafts for months and months. Resurrecting something you partially wrote six months or a year ago isn’t unheard of, as long as you are making sure that none of the information is too outdated. Many of the most prolific bloggers have dozens - if not hundreds - of partially written blog entries stashed for a rainy day when they either need something to blog about or have a revived interest in the subject of the particular blog entry.

So next time you find yourself really struggling with a blog post that just isn’t coming together, hit the save button instead of publish, and save it for a day when you can look at it from that important fresh perspective… something that tends to get lost after multiple rewrites!