If you don’t care about your readers, then you aren’t really blogging, you have an on-line diary…so make it private, or get out your pen and bedazzled little notebook-with-a-lock and hide it under your mattress…Otherwise, you DO have to care somewhat about your readers: give them something personal, or your spin on the news, or somehow different than every other blog. Blogging implies writing FOR somebody – your mother, your aunt, friends and family, or perhaps you’re trying to influence people’s opinions about something. And this does mean you have to write well, and write strong headlines, and give a damn about your readers, even if only a little bit. Or only your mother will keep reading your blog…