May 30, 2008

How to do a Blog Interview With an Industry Great

Filed under: Blogging Tips -- Jennifer Slegg @ 11:21am

How often have you read a blog interview by someone you admire in your market space and wished it was you doing that interview instead? Oftentimes, interviews can end up being the most read blog post for the year on a blog. So how can you land those crucial blog interviews so you can get all the traffic and link love from it?

First step: ASK
Yes, it is that simple. Many extremely high profile people in many industries do not do as many blog interviews as they probably would, simply because no one has bothered to ask. Don’t ever think that you are too unknown or too small to be able to interview someone who is in the top of your industry. Asking never hurts, the worst he or she could say is no. Definitely start at the top and then work your way down, and don’t be afraid to ask who else within the company might be able to do an interview. One CEO might not be able or willing to do it, but might pass you along to their CTO instead, which just might end up being a better interview for your audience too.

Figure out your questions
Read other interviews done with the person and think about what you wished those people had asked instead, and then ask them yourself. You don’t want to ask a lot of easy questions that have been previously asked by other interviewers over and over again. You want your interview to be fresh with a variety of questions your readers would find interesting, not just the same old questions that everyone else has asked.

Skip the easy ones
Do you really need to waste a question asking “So, tell us a bit about you and what you do”? No, since you can easily pull that off a bio instead. Focus on ones you wouldn’t be able to pull out of official information, so you can ask something else interesting in place of the “who are you” type of question. Most interviewers are afraid of asking too many questions, so make sure the questions you ask count.

What would you ask?
Ask the interviewer to make up a question he or she always wished someone had asked during an interview, and then provide an answer. You could get all kinds of unusual responses and most often, a unique look into the person. Perhaps he wants people to know he used to play in a rock band or that she published a novel in college with a pseudonym. These are often the tidbits of information no one else has published, and can get links to your interview when you post it.

Tackle the tough ones?
This is the hard part… do you ask those controversial questions that could lose you the interview? Unfortunately, a lot of this will depend on how well you are known in the industry. If you are also a top person in the industry, your odds of getting an answer just went way up. Are you still an unknown and hoping this interview will put you on the map? You might be better off not asking the really tough questions, since your interviewee might just decide to put the brakes on the interview all together. So instead, figure out questions that could result in a lot of links and interest that no interviewer has asked before, yet are still on the “safe” side to ask. Then if the interview goes well, ask for a followup later, and you can hit the tougher and controversial ones then.

Ask for a candid
One blog interview I read recently included a non-professional type of photo of the interviewee. So instead of the traditional head shot published everywhere, this one showed him in his favorite soccer/rugby shirt sitting in a pub with friends instead. It gave a completely different perspective to the person I had only ever seen with a tie on in the corporate released photos. So ask for a candid shot of the person or take one yourself if you are doing the interview in person.

Blog interviews are almost always well received, especially when done with someone well known in your industry. When you combine the above tips with your interview, you can end up with a killer interview that many people will read and link to. But most importantly, simply ask for the interview, because odds are good the answer will be a yes!

May 28, 2008

Creating Timely and Newsworthy Blog Posts

Filed under: Blogging Tips -- Jennifer Slegg @ 11:32am

Many bloggers fall into the habit of blogging only the types of content that are not easily outdated, whether it is how to articles, tips or advice types of posts. But if you do this because you feel it is more useful to visitors who might happen upon your blog years down the road, you are only doing yourself and your readers a disservice.

Sometimes readers want to know about what is considered current and newsworthy in your market area, even if the mainstream news media hasn’t picked up on it yet. Here is how to create current and relevant blog posts, especially when you tend to post entries that tend to never go out of style.

All markets are newsworthy

Just because you think of your blogging market area as never changing doesn’t mean you can skimp out on timely content. Do you have a blog about gardening? Include reviews and commentary about brand new products on the market or recently developed hybrid plants. A blog about cooking? Include reviews of new cookbooks and cooking shows or talk about a hot new cooking style. Once you think about it, there are even current newsworthy bloggable items in even market areas that seem pretty “same old”.

Breaking news

Don’t be afraid to tackle breaking news, even stories that are still updating and evolving. If you are the first blogger to report on a breaking news story, you can bet you will get a lot of traffic simply because you were the first. You can then update it and add photos, videos, eyewitness accounts, etc, if neccessary. And when you have updates consistently being added to your blog post, you can bet that people will bookmark and return to get the “latest”. It is not that difficult to become the definitive source if you commit to updating as it happens.

Before it happens

You can make connections in the industry and as a result post news stories before they are officially announced. You might get the heads up that a top company in your market area is releasing a new product or that a specific high-level person is making a jump from one company to another. If you are given the inside scoop before it becomes official, many people will end up on your blog when they are looking for information to substantiate rumors.

Hot news stories

Okay, so maybe you didn’t blog as the news was breaking, but there is no reason why you can’t do a follow-up, particularly when you are adding your own personal perspective to the story. While being first can be great, having a thoughtful and interesting post later as a retrospective, even if it is just a couple of days after the fact, can also bring you significant traffic.

Current interest

It might not be mainstream newsworthy, but sometimes there are topics that are extremely important to your niche market. Blogging about it now will also create traffic surges if that topic does cross over from niche interest to mass interest. Did you not hear anything about Bisphenol A (BPA) prior April 2008? Well, not surprising, many bloggers had been talking about it for months by the time CNN first ran a story on it.

Don’t fall victim to just publishing tried and true type of blog posts. It is often timely and currently relevant blog posts that can become most popular and the most commented entries, so don’t just restrict yourself to “top ten” or “how to” types of posts. By sticking with the same old, you will definitely be missing out on a huge audience you could be engaging. So next time you are tempted by a tried and true, counter it with something that is more timely to your audience.

May 27, 2008

Offline Blog Promotion Techniques (Part 1 of 3)

Filed under: Blogging Tips -- Darren Rowse @ 07:25am

Over at ProBlogger a reader by the name of Super Blogging asked me for some tips on promoting a blog offline. I thought it was a good question and worth answering here on ScribeFire.

When confronted with the challenge of promoting a blog most bloggers immediately think that the only place to do so is online. 99% of the blog tips that I see for finding readers centre around online activities. This is logical on some levels – if you want people to read your online content then it makes sense to find people who are already online. However….

Why Promoting Your Blog Offline Can Be Worth Considering

When I started blogging four years ago on digital cameras there were only a small handful of blogs on that topic. Most of those bloggers knew one another and were more than happy to promote each other to help us each grow our sites which l lived in the shadows of some massive non blogging digital photography sites.

Online promotion was relatively easy. Leaving comments on each other’s blogs, interacting in forums, SEO and even advertising online all were met with success.

Two years ago I started a second digital photography blog (focusing more upon photography tips) and realized that in the two years since starting my first blog the blogging landscape had changed significantly – particularly in terms of promoting a blog.

The first thing I realized was that there were now hundreds of blogs competing in the photography space. Most of these bloggers were doing the things that I used to do online to promote my first blog. As a result these online promotion tactics were less effective than they used to be (they still worked, but not as much).

I realized at this point that to promote a new blog it could also be useful to go offline. I didn’t completely give up on online promotion (in fact it still is the most effective place to do promotion) but found that the offline promotion could be very effective.

Offline Blog Promotion Tips

1. Conferences and Conventions – one of the first times I learned about the power in attending conferences was back in 2004 when on the spur of the moment I decided to fly up to Sydney (I live in Melbourne Australia) to attend a photography convention. I had no idea what to expect and had little time to prepare but decided to head up and see what I could learn.

The day before I left I got some business cards and a T-shirt with my URL on it printed.

On arrival I wasn’t expecting much but quickly found that the convention centre was literally packed with opportunities on many levels, including finding new readers for my blog. Everyone at that convention was there because they had an interest in photography – so it made sense for me to position myself at this real life event.

Interestingly – there was one other photography site represented at the event. I got chatting to them at one point and we marveled at how few of our competitors were there and how we’d struck gold by attending.

Take Home Lesson - if there is a conference that relates to your topic that you have the ability to attend, do everything in your power to get there. When there, be bold, have something to promote your site (cards for starters), have something to say about your site (an elevator pitch), make friends and get them to introduce you to their contacts and be ready to make the most of every opportunity that might arise.

2. Business Cards – this is perhaps one of the more obvious tips that I’ll give today but a business card is essential if you’re going to do offline promotions. They are great for conferences, meetups, promoting to friends etc.

One thing I’ve learned about business cards is that if you can make them stand out in some way you can really grab people’s attention and open up doors to talk about yourself and your blog. At b5media we have bright green cards that are cut at an odd angle. I’ve lost count of the times that I’ve seen people take a 2nd look at our cards and ask where we got them.

Make sure your card has not only your contact details but where people can connect with you online (email, blog URL (and name), twitter etc).

Get plenty of cards printed up and give them out freely.

3. Blogger Meetups – is there a local network of bloggers in your area? If so, make sure you connect with them and attend their events.

Each time I’ve attended a blogger meetup I’ve come away with lots of great new contacts and potential promoters of my blogs. The great thing about bloggers is that they have readers already and if you can find ways to promote what each other does you can really see your readership grow.

Of course finding readers with a similar topic to yours is best – but even promoting across different niches can at times work if you find natural ways to do so.

4. Stickers – Speaking of meetups – at a ProBlogger meetup in New York a couple of years ago I saw the power of stickers to promote a blog. One blogger showed up at the meetup (I don’t remember who they were) and instead of giving business cards gave out stickers.

Of course as the night progressed the stickers ended up being ‘stuck’ on people. In fact during the night the stickers became one of the ‘features’ of the night. They appeared in loads of photos and even got mentioned in blog reviews of the evening.

In my next two posts I want to continue the focus upon offline blog promotion and will share another 9 techniques from my blog promotion tool belt as well as a number of tips from other bloggers. Stay tuned for part 2 and 3 of this series.

May 26, 2008

How to make your blog content stand out

Filed under: Blogging Tips -- Jennifer Slegg @ 01:42pm

Have you ever been to a blog and thought that the content just stood out really well and it practically begged you to read it? But other blogs, reading is almost like a chore you have to suffer through so that you get the information you need? So here is how to make your blog content stand out above the rest, so that people can’t help but read your content.

Killer title
First and foremost, you need a killer title. [insert link to creating killer blog titles articles]. If you can get a great title for your blog entry, it will bring many more readers to it in the end.

Yes, there seems to be a temptation by bloggers – especially those who are writing personal or non-commercial blogs – to stick a non-standard font. Well, the sad truth is, that while you think it may look fantastic, readers could be having a hard time reading it and move on to something else. So stick with a standard font such as Arial, Verdana or Times New Roman, and save the fancy fonts for something else.

Color schemes
Make sure your color scheme is easily readable by your visitors. Red font on a black background is hard to read. As is light grey on white. So make sure what you are using is easy for people to read.

Don’t have your content columns too wide. You do not want the column where your content appears to be wider than a standard 800×600 screen. While not optimal, you can have your sidebar run of the side screen if you insist on a wider column, but try to have a width of about 500 pixels or so.

Cross platform checking
This is something many people forget to do – checking to see what their blog looks like on a variety of platforms and browsers. What looks fantastic in Firefox could fall apart in IE, leaving you with content that will not stand out regardless of what other things you do to it. So make sure it is formatting correctly in all browsers and platforms, not just the one you happen to use.

Use paragraphs. While most bloggers use them, there is still a stubborn contingent out there that insists on creating blog entries that are practically one big run-on sentence with nary a break in sight. So make sure you break up your content into short and snappy paragraphs, which makes for easy online reading.

You can bold the first few lines of an important paragraph, or even a phrase within a paragraph to give it more emphasis. Just be careful not to overuse this technique, because then people will stop using it to seek out the most important points or comments and it can actually make your entire article less-scan-friendly.

See those little words above each paragraph? Those are subheadings and it makes your article much more readable. Someone can quickly scan the points you have made and read them ones that interest them the most, if they aren’t reading them all. It also makes it easy for someone to find what you said when they return to your bookmarked article. Keep the subheaders short — “Subheadings” is perfect, but if you chose “How to use subheadings effectively for higher readability”, you just made it a lot more wordy and a lot less scan-friendly.

When warranted, using photos in blogs can really draw the eye in, especially when they are well targeted to the article. You can either use open source or copyrighted images you purchase to dress up your blog entries. Do be careful to not just “borrow” other people’s images or you could find yourself on the receiving end of a cease and desist, or worse, get a hefty bill for usage of an image without permission.

You know those BLOCKQUOTE tags you see? On blogs that equals an indent, which can make it easy to tell when you are quoting other’s content. Not only that, it breaks up the formatting so it doesn’t look quite so monotonous.

In a word of what seems like gazillions of blogs, you want to give your blog every advantage possible to make it stand out as much as possible. So if you can make your blog more user-friendly by making some changes to how you present the content, you can end up with many more subscribers in the long run.

May 24, 2008

Writing follow-up blog posts to increase page views

Filed under: Blogging Tips -- Jennifer Slegg @ 06:19pm

How often have you read a blog post, thought it was fantastic then really wished that the author had done a follow-up blog post to it, whether to discuss the topic further or to tackle an advanced version of the same thing. And if you are thinking this about other people’s blog posts, chances are pretty good that others are thinking the same thing about yours. Here is how to write an effective follow-up blog post to increase your page views.

What’s popular
First you want to look at which blog posts were your most popular, by original page views, by number of comments and by the number of links each post generated. These are the ones that you should be considering for follow-up posts first, since these are the ones that more of your readers were interested in.

Reading comments
Read all of the comments posted in your initial blog post. Do others mention points that you wish you had made? Or have additional pieces of advice or suggestions that you feel would be worthy for your readers to know, especially if they hadn’t scrolled down to read all the comments? If so, you can use this as a springboard for your follow-up. Just be sure to cite the original comment maker in your follow-up, especially if you are quoting what he or she said.

Advanced version
Did your first post offer up information for the beginners? Let’s say you did a blog post on “How to Get Your Blog Ranking in Google”. You could now do a follow-up post on “Advanced Techniques for Ranking Your Blog in Google” or “Get Higher: Further Google Ranking Tips for Your Blog”. Best of all, going advanced for your next version is an easy way to lead your readers to the next one, after they have tackled the basics.

New angles
Can you write about the same topic but from a new perspective? Looking at the “How to Get Your Blog Ranking in Google” you could do follow-ups looking at ranking in Yahoo or MSN. Likewise, you could do “Why you should really care about ranking in Google” and then lead them to your how to article, once you explain why it is important. Then link back from the original for the article convincing readers why it is important. When you brainstorm, you could literally come up with dozens of new angles to approach nearly any subject from.

Be sure to include a link to the first post in your new blog post. And then add an update to the original that alerts your readers that you have a follow-up on the same subject. That way you can easily lead your readers from one to the other, and increase your page views on those posts significantly. Nothing is worse that reading a blog entry that is clearly a follow-up of an earlier blog entry, yet no link to it is offered, meaning I either not read it (most often) or I have to go hunting for it.

Let people know
If others linked to your original when you first wrote it, send an email if they have contact information listed, or post a comment on the original, letting them know you have a follow-up on the same topic. While they may not write a new blog post themselves to alert their readers you have a follow-up, most can be persuaded to add an update to their original that says “For So-and-So’s follow-up on this blog post, please read –”. So now you have links not just to the original, but the new one too.

Doing follow-up posts is such an easy way to increase page views that more bloggers should really be doing it for their most popular posts. And it is especially great as an escape when you are struggling coming up with an idea to blog about. With a little thought, you can dream up all kinds of angles to create a follow-up post.

May 23, 2008

Ten Things To Do Before Launching a Brand New Blog

Filed under: Blogging Tips -- Jennifer Slegg @ 10:51am

Whenever you start a new blog, it pays to make sure you have all your ducks in a row before you officially launch it. You only have one chance to make a first impression, so you want to make sure that it is the best possible impression you can make, so that you can hook those visitors right off the bat, rather than working to get them later.

Is there interest?
Does the world need another celebrity blog that follows Britney Spears? Or is the topic just so small that it can’t even support a blog with more than two subscribers? Make sure before you start your blog that there is enough people who are interested in your blog.

Choose the right angle
Once you have your chosen topic, make sure you are picking the right angle to target. It could be targeting a particular segment within the topic (moms, tourists, experts, etc), particularly one that is underrepresented by blogs.

Avoid spur of the moment launches
So you registered a domain name late last night after a night out with the boys/girls, uploaded WordPress and launched it after replacing “Hello World” with “Hello readers”. I would like to know one blog reader who would find this appealing! And not only is it not appealing, you just lost your first impression on those who do end up there. This isn’t to say that those spur of the moment domain name purchases won’t lead to a top blog, but you do need to do a bit more planning between buying the domain name and officially launching the blog. And while you do that, make sure that the domain name you thought was available and purchased is really the great one you thought it was late at night — you wouldn’t be the first person to discover you made a typo in that excellent domain name due to fat fingering after a night out!

Have at least two week’s worth of excellent blog entries
Take the time to write and rewrite your first two week’s worth of blog posts, on a schedule that you plan to keep up, whether than means two posts per week or eight. If you have any entries that just aren’t as great as you hoped, save them as a draft and you can tackle them in a few weeks. But you really want to make sure your initial posts are good enough that people can’t help but want to subscribe when they see the quality of your work.

Have a good look
Just like your blog content can make a critical first impression, so can the look of your blog. If a custom design isn’t in the budget – or you aren’t quite sure what you want your custom design to be quite yet – at least install one of the free templates available so that you aren’t using the default WordPress template (yes, most people will recognize it as the default, and judge you for it). Just make sure your chosen template isn’t sponsored by something like Texas Holdem or Payday Loans!

Have your blogroll ready
Find the top related blogs and add them to a list to add to your blogroll. Don’t add them until right before you are ready to launch, though. This is because they will likely show up as backlinks on the blogs you link to, and you really don’t want those top bloggers seeing your site until it looks good enough that they will likely blogroll you back. Not sure who the top people in the space are? Find one blog that seems to be the industry favorite, and start blogroll surfing from there, making note of the sites that are frequently updated and also have a blogroll.

External links in your blog entries
Try and include as many comments as you can, without going overboard, linking to well known blogs in your space. This will show up as backlinks for those blogs, and some might publish your trackbacks as well. And definitely leave them as straight links, don’t put a nofollow on them. The goal is to get those authors interested and visiting your blog, and hopefully end with a link to your new blog.

Create your About Me and Contact pages
Make sure you tell people a bit about yourself, especially if you are well known in the market area or even in another market area. And add a contact form or another way for visitors to contact you if they want to ask a question or share a hot news tip.

Have your plugins installed and tested
First and foremost, make sure you have Akismet or another spam prevention plugin activated and working. Then install any other plugins, such as for SEO or simple usability. And install one of the social plugins, such as Sociable, to make it easy for visitors to submit your entries to social media sites.

Remove all traces of monetization
Don’t make it obvious right off the bat if this is a blog you want to make money with — even if that is true. Keep it ad-free initially, or if you must have ads, don’t make them front and center or in a super obvious place. As your readership ramps up, you can also ramp up your ads, but it is best to keep it ad-free for your launch.

If you follow these smart tips before you launch your brand new blog, you can help ensure that your launch not only goes as successfully as possible, but that you get the most value – meaning links and subscribers – as possible. You only have one shot at making that crucial first impression, so ensure you make the most of it.

May 22, 2008

Tips for Scheduling Future Blog Posts

Filed under: Blogging Tips -- Jennifer Slegg @ 03:15pm

There are many times I will schedule blog posts for the future — sometimes it is just written the day before I schedule it, other times, it could be set for a week or more in the future. And I also have a stash of blog entries in my drafts that might need a bit added to them or some editing before they see the public’s eye. And it is nice to be able to have some blog posts set to schedule in the future, especially if you are going on vacation or know you will be tied up with a client or a conference. But when it comes to scheduling posts, there are a few things to keep in mind so you don’t end up looking silly by commenting on something that is so obviously dated — even when you only wrote it days ago!

Avoid stories on current hot topics
Especially when the story could completely change in a matter of days, avoid tackling hot topics or current news stories – or anything that could potentially turn into a hot topic – in a post that you have scheduled to publish days from now. Imagine you had written a blog post on January 31st about why Microsoft would never make an offer to buy Yahoo, then set it to publish a week later while you are on a beach in Hawaii — hopefully with your readers being none the wiser. All it took was a matter of hours for that post to be outdated when Microsoft announced their unsolicited acquisition offer on February 1, 2008. You would look pretty silly when your post published a few days after that! So avoid scheduling anything that could become outdated, especially if you will be without internet access to put the brakes on the scheduled post.

Don’t be too controversial
Along with avoiding hot topics, avoid blog posts that would create controversy, especially if you won’t be around to babysit the blog’s comments or be able to comment yourself if people are not happy with your chosen standpoint. Sticking with non-controversial stuff is better, and make those controversial blog posts when you are in the office.

Choose your days
If you plan to have a new blog entry every day or every weekday, this isn’t as important. But if you are scheduling just one or two blog posts a week, make sure you are scheduling them to run at optimum times on the best days. Usually the best time to publish new entries is about 3am in your time zone (or your target market time zone). This means that when the early risers get to their desks in the morning, your blog entry will be near the top of the RSS reader list, or pretty close to it. Likewise, watch your analytics to see which days are consistently better traffic-wise and try and publish on those days. Many blogs see a spike on Mondays and Tuesdays, but check to make sure your blog follows the same patterns.

Check your calendar
Because of how WordPress is set up with their date system, if you tend to schedule blog posts for weeks in advance, it pays to pull out your calendar – especially one that has holidays and special events in the country of your chosen market, if you do not reside where the majority of your readers are. So if you are picking a random date four weeks from now to publish your latest Top Ten Tips blog post, make sure that random day is a weekday (which is best for nearly all blogs) and that it doesn’t happen to coincide on a holiday or long weekend. If it does, you can select another date in the future. If you randomly chosen date had happened to be Thanksgiving Thursday or Easter Monday, your blog traffic will be significantly down and you will miss out on readers who might have otherwise read it.

Scheduling future blog posts is a great way to ensure your blog has regularly updated content, even when you aren’t around to update it. In WordPress 2.5, simply go and select edit next to “Publish immediately”, then pick your date. Even many hosted blog networks, including Blogger, now have a future publishing option. So next time you will be away or otherwise bogged down, follow these tips to schedule your posts.

May 22, 2008

ProBlogger Book Giveaway

Filed under: Announcements, Blogging Tips -- Christopher Finke @ 04:50am

problogger bookGood news everyone! We are excited to announce we are giving away 50 copies of ProBlogger – Secrets of Blogging Your Way to a Six-Figure Income by Darren Rowse and myself to ScribeFire blog readers. To be eligible for the free book drawing you need to sign up for our email news feed here. We will start drawing names on Monday, May 19th and will give away 10 books a day for five days straight!

We are happy to give away a book that will help you improve your blogging, thanks for your support of ScribeFire! Don’t forget to become eligible you just need to sign up for our free newsletter here.

Updated: CONGRATULATIONS! Here are the next batch of twenty winners of our free book giveaway contest…Check out their blogs!!!




















May 21, 2008

ScribeFire 2.2.5 Released

Filed under: Releases, ScribeFire -- Christopher Finke @ 07:11pm

We are pleased to announce the release of ScribeFire 2.2.5. You can install it at Mozilla Add-ons.

New Features

  • Added auto-save: notes are automatically saved every 30 seconds
  • support in the Account Wizard
  • Added “Strip Formatting” button
  • Added “Special Character” menu

Bug Fixes

  • Fixed broken “Align right” button
  • Accessibility fixes
  • Fix for bug that added <div style=””> around a post
  • Fixed bug causing “Ping” section to always be collapsed


  • Fixed typo in Polish translation
  • Update ko-KR, bg-BG, de-DE, ja-JP locales

Once again, you can either wait for Firefox to alert you of this update, or you can install it manually at Mozilla Add-ons.

May 21, 2008

How to Revive a Lackluster Blog Entry

Filed under: Blogging Tips -- Jennifer Slegg @ 11:55am

You have the perfect topic and the perfect points to go along with it, but no matter how you write or rewrite, it just isn’t coming together to be the blockbuster blog post you know it can be. It is mediocre and lackluster at best, nothing that will get Stumbled or submitted to any social media site, nor is it worthy enough to really justify anyone leaving a comment, unless to say how poor the blog entry is! So if you are languishing over a lacklustre blog entry that just, well, sucks, what should you do with it? Do you just post it so you don’t have to deal with it? Delete it so you never have to look at it? Or save it for another time when you can look at it with a fresh perspective?

While we all have had times where we have either published something that really wasn’t up to par or deleted blog posts out of sheer frustration, the most productive answer it so just simply hit the save button and save it for another time.

I have definitely had times where I have written what I know could be a stellar blog post, but for whatever reason on that particular day it just wasn’t working for me, despite about twenty rounds of editing and rewriting. And especially since I can often write a blog post that social media sites love on the first try with minor copy editing, massive over-and-over rewriting is a sure sign that something isn’t working!

So the best thing to do is set it aside for another day — preferably a day that is many days away! This will not only help you let go of the frustration you have associated with the initial attempt to write it, but you will largely have forgotten the detailed specifics of what you wrote and can go back and look at it with such a new and clear perspective that often, the rewrite tends to just write itself.

If not, look at it and see what is missing from it . Are there not enough points? Perhaps you can expand one of the current points into something that can lead to a second point. Is it not clear enough? Maybe you are struggling because the article is just too advanced for your readership and adding some basics and explanations can turn the article from being over many reader’s heads into something they will find really useful. Or maybe you just don’t know the topic well enough yourself, something that happens if you have a blog topic that is outside your realm of expertise — then maybe you need to go back and reread the basics so you have a fuller understanding when you write on it yourself.

Still stuck? Sometimes blog posts are destined to sit in your drafts for months and months. Resurrecting something you partially wrote six months or a year ago isn’t unheard of, as long as you are making sure that none of the information is too outdated. Many of the most prolific bloggers have dozens – if not hundreds – of partially written blog entries stashed for a rainy day when they either need something to blog about or have a revived interest in the subject of the particular blog entry.

So next time you find yourself really struggling with a blog post that just isn’t coming together, hit the save button instead of publish, and save it for a day when you can look at it from that important fresh perspective — something that tends to get lost after multiple rewrites!